EOE PAJALA Bark

EOE was founded in 2010 on a crisp, snowy spring day in the charming village of Ammarnäs, nestled in Swedish Lapland. Inspired by the pristine air and the breathtaking views of snow-capped mountains, Erik and Emilia Lindmark envisioned an eyewear collection that seamlessly blends the elegance and simplicity of Scandinavian design with the untamed beauty of Lapland. This Arctic heritage is evident in the eyewear’s names, colors, and the thoughtfully chosen materials, all inspired by the wild, stunning landscape. Pioneering sustainability, EOE became the first to introduce a phthalate-free eyewear collection, setting new standards in eco-friendly manufacturing. Today, EOE stands as Scandinavia’s leading sustainable eyewear brand, with all products made to be fully recyclable and biodegradable.